2025 — BrandING & SALES COLLATERAL
From garage-image contractor to premium window brand.
Top Notch Glass was closing $20K jobs with the same brochures every competitor hands out. We gave them a brand worth the price tag, and a sales kit that owns the room.
BRAND identity
print collateral
MARKETING STRATEGY
OVERVIEW
A window business on track for $3M that still looked like a weekend repair shop. We rebuilt the brand and the sales kit from scratch.
DELIVERED
New name + tagline
Brand identity + logo system
Sales collateral suite
Window buyer's guide (print)
Mailer postcard design
Customer work orders
Uniform + vehicle wrap mockups
SERVICES
BRAND IDENTITY
print COLLATERAL
MARKETING STRATEGY
PARTNERS
THE CHALLENGE
The brand was three years behind the business.
TN Glass was winning. $1M year one, on track for $3M, five-star reviews stacking up across the Pacific Northwest.
But the brand told a different story. A generic badge logo. A name that read "small repair shop." Sales reps walking into $20K consultations armed with the same Milgard brochures every competitor hands out.
The work was premium. The brand wasn't backing it up. Every truck on the road, every card left on a doorstep, every folder handed over at a consultation, all of it was leaving money on the table.
OUR SOLUTION
A new name. A new direction. A sales kit that owns the room.
We didn't refresh. We rebuilt. "Top Notch Windows" kept the familiar "TN" thread, dropped the repair-shop read, and signaled the move upmarket.
A vintage direction in a sea of corporate blue. Big competitors like Renewal by Andersen own clean and corporate. Local competitors are visually weak. We took the middle, warm, craftsmanship-driven, navy with burnt orange. Human, with legacy.
A tagline that answers the only question that matters. For any in-home service, the customer is asking one thing: who's coming into my house? Good people, great windows.
BEFORE
AFTER
identity
Arched typography references a window frame
new colors + fonts
A brand palette developed to create premium digital and print assets
SALES KIT
Every piece designed to be printed and handed over
Featured: Brochure, business cards, one-pagers, stationery, and branded folder
work order
Three pricing tiers create urgency at the table
mailer postcard
Automated postcard, triggered the day install job is complete
uniform & vehicle wrap
Every rep on-site is a brand ambassador. Every truck on the road is a moving billboard
THE RESULTS
A brand the team is proud to wear.
A complete print system that owns every touchpoint of the sales process. From the first visit to the work order signed at the kitchen table. The kind of brand a $3M business should have had from the start.
$
3M
Revenue trajectory
6
Print assets designed
8
Fleet vehicles wrapped
WORDS FROM THE OWNER
“I was super nervous to rebrand, but this came out amazing! Rebranding made me confront the fact that we had no brand at all. I finally tore off the brand-aid.
I’m also super glad I didn’t opt for one of the main home service branding companies and went a different path.“
NS
Nadeem Shariff
Business Owner, Top Notch Windows
Ready to look like the business you've built?
Let's build a brand that finally matches your work.
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