2025 — Brand Identity & Print System
From garage-image contractor to premium window brand.
Top Notch Glass was closing $20K jobs with brochures that looked like every other contractor. We gave them a brand worth the price tag — and a sales kit that owns the room.
BRAND identity
print collateral
STRATEGY
OVERVIEW
A $3M window business that still looked like a weekend repair shop. We rebuilt the brand and the sales kit from scratch.
DELIVERED
Brand identity & logo system
Window Buyer's Guide (print)
New Name & Tagline
Sales collateral suite
Customer work orders
Uniform & vehicle wraps Concepts
Mailer postcard design
SERVICES
BRAND
STRATEGY
PARTNERS
Third Space Design × Mile Zero Marketing
THE CHALLENGE
The brand was three years behind the business.
TN Glass was winning. $1M year one, on track for $3M, five-star reviews stacking up across the Pacific Northwest.
But the brand told a different story. A generic badge logo. A name that read "small repair shop." Sales reps walking into $20K consultations armed with the same Milgard brochures every competitor hands out.
The work was premium. The brand wasn't backing it up. Every truck on the road, every card left on a doorstep, every folder handed over at a consultation — all of it was leaving money on the table.
OUR SOLUTION
A new name. A new direction. A sales kit that owns the room.
We didn't refresh — we rebuilt. "Top Notch Windows" kept the familiar "TN" thread, dropped the repair-shop read, and signaled the move upmarket.
A vintage direction in a sea of corporate blue. Big competitors like Renewal by Andersen own clean and corporate. Local competitors are visually weak. We took the middle — warm, craftsmanship-driven, navy with burnt orange. Human, with legacy.
A tagline that answers the only question that matters. For any in-home service, the customer is asking one thing: who's coming into my house? Good people, great windows.
BEFORE
AFTER
identity
Arched typography references a window frame
new color & font
A palette built to look premium in print and on every truck.
SALES KIT
Every piece designed to be handed over. Brochure, one-pager, stationery, and branded folder.
work order
Three pricing tiers create urgency at the table
mailer postcard
Automated postcard — triggered the day install wraps
uniform & vehicle wrap
Every truck on the road is a moving billboard. Every rep on-site is a brand ambassador.
THE RESULTS
A brand the team is proud to wear.
A complete print system that owns every touchpoint of the sales process — from the first knock on the door to the work order signed at the kitchen table. The kind of brand a $3M business should have had from the start.
$
3M
Revenue trajectory when the rebrand began
6
Print assets designed across the full sales system
3
Pricing tiers on every work order
WHAT nadeem SAID
“I was super nervous to rebrand and i still have a lot of work going forward but this came out amazing! Rebranding made me confront the fact that we had no brand at all. I finally tore off the brandaid.
I’m also super glad i didn’t opt for one of the main home service branding companies and went a different path “
A
Nadeem Shariff
Business Owner, Top Notch Windows
Ready to look like the business you've built?
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