2026 — WEBSITE DESIGN + BRAND SYSTEM

From local contractor to premium national court builder.

$240K in annual ad spend and nowhere good to send it. We built the landing page first, then the brand to back it up.

webSite design

BRAND system

MARKETING STRATEGY

OVERVIEW

A premium court builder hidden behind a
generic contractor brand. We rebuilt the
identity, then built the website to match, engineered to scale, designed to convert.

A premium court builder hidden behind a generic contractor brand. We rebuilt the identity, then built the website to match, engineered to scale, designed to convert.

DELIVERED

Brand system

CRO landing page

Full website design (multi-location)

Court-type service pages

Scalable page templates

Sitemap restructure

SERVICES

BRAND System

web design

Marketing STRATEGY

PARTNERS

Third Space Design x Mile Zero Marketing

Book a Call

THE CHALLENGE

Built like a contractor. Priced like a premium
brand.

Built like a contractor. Priced like a premium brand.

Build My Courts was doing premium work. Turnkey backyard courts starting at $28K. Concrete, paint, lights, fencing, all in-house, no subcontractors. Quality that outranked every regional competitor.

Build My Courts was doing premium work, turnkey backyard courts starting at $28K. Concrete, paint, lights, fencing, all in-house, no subcontractors. Quality that outranked every regional competitor.

Build My Courts was doing premium work, turnkey backyard courts starting
at $28K. Concrete, paint, lights, fencing, all in-house, no subcontractors. Quality that outranked every regional competitor.

But the brand didn't show it. A website full of empty courts, no families, no energy, no story. Weak CTAs, buried phone numbers, and ad spend that had nowhere good to land.

But the brand didn't show it. A generic logo. A website full of empty courts, no families, no energy, no story. Weak CTAs, buried phone numbers, and ad spend that had nowhere good to land.

The budget backed it up, $240K projected on Google Ads this year. The website wasn't ready for it. Clicks were coming in. Booked jobs weren't. So before the full rebrand the website, we started with the landing page. When you're spending that much on ads, every week without a converting page is money left on the table.

OUR SOLUTION

A landing page sprint. Then the long game.

We started a one-page CRO sprint. Single landing page, built fast, designed to convert. Hero, social proof, pricing anchor, 5-step process, real testimonials, comparison table, form built to qualify leads, not just collect them. Approved in the first review.

Then we reframed everything. "5 weeks of construction" became "only 6 active build days on-site." Empty court photos became families playing, kids on the lines, Airbnb guests enjoying the space. The product wasn't a court. It was the weekend it unlocked.

The full website followed the same logic. Navigation built around court type, not business category. Multi-location architecture from day one. One template. New cities slot in without a redesign.

The full website followed the same logic. Navigation built around court type, not business category. Multi-location architecture from day one. One template, new cities slot in without a redesign.

LANDING PAGE SPRINT

Approved in the first client review. Six sections, one goal: book the consultation

Built to scale from day one. Multi-location architecture. User-centric navigation by court type
instead of business category. One template, deployed everywhere. New cities don't need redesign, just content.

Built to scale from day one. Multi-location architecture. User-centric navigation by court type instead of business category. One template, deployed everywhere. New cities don't need redesign, just content.

Before

After

Full Website design

Before: a generic contractor site with no story and no people
After: a premium brand that earns a $28K starting price

UI Design System

Components and patterns built once, reused across every page and sections

SOCIAL PROOF

Text screenshots and raw reviews.
Authenticity beats polish

site map restructure

Navigation built around how people actually search, by sport type

Navigation built around how people actually search by sport type, not business category.

SCALABLE ARCHITECTURE

One template. Every city. New markets need content, not a redesign

THE RESULTS

A brand that earns its starting price.

A brand that finally matches the quality of the work. A landing page that generates qualified leads from day one. A website architecture that lets them expand to new cities, new courts, and new services, without starting over.

28K

Pricing anchor now leading
above the fold

5

Court types served across one scalable template

6

Texas markets built into the
architecture from day one

Spending on ads but not seeing the bookings?

If your website isn't converting, your ad budget is working for Google, not for you. Let's fix that.

Book a call

NEXT CASE STUDY

Top Notch Windows →

2026

Home Service Design. Designed by Third Space.

Home Service Design.