From local contractor to premium national court builder.
Build a brand system and conversion-first website for Texas's fastest-growing court
builder — with a $28K starting price they could finally lead with.
BRAND identity
web design
STRATEGY
OVERVIEW
A premium court builder hidden behind a
generic contractor brand. We rebuilt the
identity, then built the website to match —
engineered to scale, designed to convert.
DELIVERED
Brand System
CRO landing page (rapid sprint)
Full multi-location website
Court-type service pages
Scalable page templates
Sitemap Restructure
SERVICES
BRAND
web design
STRATEGY
PARTNERS
Third Space Design × Mile Zero Marketing
Book a Call
THE CHALLENGE
Built like a contractor. Priced like a premium
brand.
Build My Courts was doing premium work — turnkey backyard courts starting
at $28K. Concrete, paint, lights, fencing — all in-house, no subcontractors. Quality that outranked every regional competitor.
But the brand didn't show it. A generic logo. A website full of empty courts — no families, no energy, no story. Weak CTAs, buried phone numbers, and ad spend that had nowhere good to land.
Build My Courts was already running Google Ads — but the spend wasn't converting the way it should. Clicks were coming in. Booked jobs weren't. So before the full rebrand, we started with the landing page. Fix the conversion problem first, then build the brand around it.
OUR SOLUTION
A landing page sprint. Then the long game.
We started a one-page CRO sprint. Single landing page, built fast, designed to convert. Hero, social proof, pricing anchor, 5-step process, real testimonials, comparison table, form built to qualify leads — not just collect them. Approved in the first review.
Then we reframed everything. "5 weeks of construction" became "only 6 active build days on-site." Empty court photos became families playing, kids on the lines, Airbnb guests enjoying the space. The product wasn't a court. It was the weekend it unlocked.
The full website followed the same logic. Navigation built around court type, not business category. Multi-location architecture from day one. One template — new cities slot in without a redesign.
LANDING PAGE SPRINT
Approved in the first client review. Six sections, one goal: book the consultation.
Built to scale from day one. Multi-location architecture. User-centric navigation by court type
instead of business category. One template, deployed everywhere. New cities don't need redesign
— just content.
Before
After
Full Website design
Before: a generic contractor site with no story and no people.
After: a premium brand that earns a $28K starting price.
UI Design System
Components and patterns built once — reused across every page and sections.
SOCIAL PROOF
Text screenshots and raw reviews.
Authenticity beats polish.
site map restructure
Navigation built around how people actually search — by sport type, not business category.
SCALABLE ARCHITECTURE
One template. Every city. New markets need content, not a redesign.
THE RESULTS
A brand that earns its starting price.
A brand that finally matches the quality of the work. A landing page that generates qualified leads from day one. A website architecture that lets them expand to new cities, new courts, and new services — without starting over.
$
28M
Pricing anchor now leading
above the fold
5
Court types served across one scalable template
6
Texas markets built into the
architecture from day one
WHAT Austin SAID
“I was super nervous to rebrand and i still have a lot of work going forward but this came out amazing! Rebranding made me confront the fact that we had no brand at all. I finally tore off the brandaid.
I’m also super glad i didn’t opt for one of the main home service branding companies and went a different path “
A
Austin Schroeder
Co-founder, Build My Courts
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